Fashfest Spotlight: Hunter the Label

What did you want to be when you were growing up and how did you get to where you are today?

I have always wanted to be an artist or designer of some sort. I studied fashion design at Canberra Institute of Technology (CIT) and have been making clothes for a while now. For a few years I ran a small studio/retail space where I sold handmade clothing and at the beginning of last year I launched an online store – www.hunterthelabel.com

Three words to describe your label.

Considered, feminine, unassuming.


What is your creative process?

I find that whatever I am listening to, watching and reading influences my work in an intuitive, almost subconscious way. I start with research and inspiration that informs the mood of the collection. Then I spend time sketching, toiling and selecting fabrics.

What sets your brand apart from others?

Hunter is a small label. We produce limited runs and sometimes work on a made-to-order basis. By working this way, we minimize waste and offer a sustainable alternative to the prevalent issue of fast/disposable fashion.


Why did you decide to be apart of FASHFEST 2016?

It is a great opportunity to show Hunter’s Spring/Summer collection to our local customers and be part of a fun event.

Do you think FASHFEST will change the perception of your brand?

Up until recently Hunter has been available exclusively online and this will be a good opportunity to show the collection to a new audience.

Can you tell us a little bit about your collection this season? Any hints of what we are going to see on the runway?

Our Spring/Summer 16/17 collection, ‘Ariel’, features bias cut dresses, wrap skirts, linen and silk.


 What is your inspiration for this collection?

David Hamilton’s photography and Picnic at Hanging Rock (1975) to name a couple of things.

The highlight of your career so far?

I am excited for Hunter to be stocked with some of my favorite stores for the first time this season.

Best advice you have ever received/ a motto you live by?

This too will pass.


FASHFEST 2016 will run from 29 September to 1 October at the National Convention Centre. Tickets are on sale now.
Tickets available now

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